I read an article at YoungHotelier.com called "Green Hotels – Marketing and Profitability Advantages of Environmentally Friendly Practices" about environmental consciousness (“being green”) being equally important in the hospitality industry as emphasizing value from a consumer perspective. An excerpt shows that customers will pay more green for "green":
"A new study by Cornell University out this quarter demonstrates that consumers didn’t forget about environmental concerns during the recession; in fact, they are increasingly willing to pay a premium to patronize green restaurants and purchase green products. Almost 90% of respondents said they would pay more to eat at a green restaurant, and one third said they would pay up to 12% more. From a marketing perspective, this means that ‘green’ is again- and indeed, always was- a viable and profitable differentiating factor."
So how can your hospitality business go "green"? It may be simpler than you think. The Buffalo Green Hospitality Initiative, an organization devoted to promoting a green experience for travelers in Western New York, offers the following list of "green" behaviors to consider.
“Green” Behaviors for Hotels and Restaurants:
- Reduced electric and gas consumption through sensible purchasing of efficient products
- Lessening unnecessary use of lighting and heat
- Waste management
- Water conservation
- Use of indigenous plant life
- Use of non-toxic or low-toxin cleaning supplies
- Purchasing locally grown, organic food when available
- Leftover food donation to a local food bank
- Offering reusable dishware and cutlery
- Use of linen napkins
- Offering reusable centerpieces to planners
- Offering condiments in bulk containers
- Back office paper and ink usage reduction
Hospitality facilities can be “green and mean it” with a little consideration and not a large expense. What successful “green” initiatives have you implemented in your business?
Christine Warner is the executive assistant of corporate hospitality operations at Westfield Group. She provides administrative support to the group hospitality operations leader and business development leader, and creates the promotional materials for facilities within the department.